Family at home together, representing the importance of financial protection planning

Protecting your wealth

The most important financial decision you make for your family might be the one you keep putting off.

Could you and your family maintain the same standard of living if you were unable to work?

If the worst happened, would the right things be in place? Is your current cover actually enough, or just what you vaguely remember setting up years ago?

These are the questions most people avoid. We ask them every time.

Most people are underinsured. Many don’t find out until it’s too late.

It’s easy to assume the cover you have is fine, or that you’ll sort it out properly one day. But a serious illness, an accident, or an unexpected death doesn’t just cause grief. It can cause real financial hardship for the people left behind. The last thing your family should be dealing with at the worst moment of their lives is a money problem.

Financial advisor discussing protection planning with a couple

How we help you protect what matters most

We work out what you actually need based on your income, your commitments, and your family, then make sure the right cover is in place at the right cost.

Our approach

Protection planning isn’t about selling policies. It’s about working out what you actually need: income, mortgage, commitments, family. Then making sure the right cover is in place, at the right cost.

We’re an insurance intermediary. We act on your behalf and search the market for cover that suits your situation. Not what’s easiest to arrange, not what pays the highest commission. What’s right for you.

Why the detail matters

Most clients aren’t sure if their policies need to be written in trust. They don’t know what terms they need, or whether their level of cover reflects a real need. We go through all of it, because the detail matters when it comes to making a claim.

A policy that pays out in the right way, to the right people, at the right time, is worth considerably more than one that doesn’t. Trust arrangements, policy terms, and cover levels aren’t small print. They’re the whole point.

How we can help
  • Life assurance (lump sum or family income benefit)
  • Critical illness cover
  • Income protection
  • Mortgage protection
  • Whole of life plans
  • Trust arrangements so benefits reach the right people efficiently
  • Reviewing existing policies to check they still do what you need
  • Debt protection

For business owners, protection has its own considerations: Relevant Life policies, Key Person cover, Shareholder Protection, Executive Income Protection. These are covered on our business financial planning page.

What you get
  • A clear picture of what you’re covered for and where the gaps are
  • A recommendation report explaining exactly what we’re putting in place and why
  • Trust arrangements sorted where needed, so benefits reach the right people without delay
  • Policy terms explained in plain English, not industry jargon
  • An ongoing review so if your circumstances change, your cover changes with them

Life Assurance plans typically have no cash in value at any time and cover will cease at the end of term. If premiums stop, then cover will lapse.

Don't just take our word for it

Over 55 five-star Google reviews. Here's what our clients say.

"Mike and his team at Chameleon offer exceptional financial services. They have looked after my savings and investments since they were founded and I couldn’t be more delighted with the benefits that I’ve had from my investments. The whole team is friendly and their unique portal means and can keep check on things wherever I am in the world. If you need financial advise, look no further than this company."
Fiona Berry
"Recently had guidance from Adam Farnworth on best ways to maximise a work place pension and Stocks/Shares ISA advice. Everything is always very professional and thorough. Very much recommend anyone thinking of reaching out to Chameleon to do so"
Mark
"We’ve had a great experience with Mike and his team (Chris & Jacob) at Chameleon Financial Planning. They helped my wife and me get a much clearer understanding of our financial position, retirement plans, and pension outlook. The advice was personal, tailored, and friendly, with everything explained clearly and without unnecessary jargon. Any complex terms were broken down so we could easily understand them. Highly recommend their service."
Dave Coventry
"​I couldn't be happier with the service I've received from Chameleon Financial Planning. From my very first meeting, they took the time to truly understand my financial goals and concerns. They are professional, knowledgeable, and genuinely care about their clients' well-being. ​The advice they've given me has been clear and easy to understand. They've helped me navigate some complex decisions with confidence. ​I highly recommend Chameleon to anyone looking for expert, trustworthy, and friendly financial guidance. They've exceeded all my expectations."
Adrian May
"Mike helped us with our life insurance when we bought our home! He was great explaining everything and ensuring we had the correct level of cover for what we needed! Really appreciate how responsive the team are and how everything was explained clearly! Highly recommend to anyone who needs sound financial advice!"
Blanche-Freda Duffy
"Adam has been brilliant at helping me set up my private pension. Highly recommend the company for any help with your finances."
Jonny Harper
"Great experience with Chameleon Financial Planning Ltd. Adam was professional, honest, and very supportive. He gave clear advice with no pressure to sign up or pay fees, which I really appreciated. Highly recommend!"
Tracey Hunter-Isherwood
"Mike Lovell of Chameleon Financial Planning was recommended to our company to provide appropriate financial advice for our business and personal requirements. This has been proven to be a highly satisfactory arrangement for all concerned employees. Chameleon provide pension information in a comprehensive, clear and informative manner. We would definitely recommend Mike Lovell and his team for all financial and pension guidance."
Jeff Wilson

How we work with you

Here's exactly what working with us looks like.

Discovery

We meet to understand your situation, your current financial position, your goals, and your attitude to risk. We explain our services and how we charge. This stage is always at our expense.

 

Strategy

Once we have everything we need, we build your bespoke financial strategy. This includes a lifetime cash flow model of your estate to build give you a clear picture of your financial future, year by year.

 

Recommendations

We arrange a meeting to present our recommendations in detail. We treat every client as we would our own family, explaining everything in plain English.

 

Track

Once recommendations are in place, we set you up on your Personal Financial Portal (MyPFP) so you can see your financial picture at any time or provide you with your Personal Financial Folder (PFF).

 

Review

We meet regularly to review your plan, check you’re on track, and make adjustments as your life or circumstances change.

 

You'll work with one advisor, who knows your full picture.

Protection planning is personal. It involves your income, your health, your mortgage, your family. Your advisor needs to understand all of it, not just the products. With Chameleon, you work with the same advisor throughout, someone who knows your situation and can tell you honestly whether what you have is still right, or whether something needs to change.

Independent financial advisor meeting with clients at Chameleon Financial Planning's Thornton-Cleveleys office

Contact us

Get in touch

Whether you have a specific goal in mind or just want to understand your options, we're happy to have a conversation. Get in touch and we'll arrange a free, no-obligation Discovery meeting at a time that suits you.

Reach out to us:

  • Thornton-Cleveleys (Head Office)

  • Address

    Unit 5A Marsh Mill Village,
    Fleetwood Rd North,
    Thornton-Cleveleys,
    FY5 4JZ

  • Kendal

  • Address

    Murley Moss Business Park,
    Oxenholme Rd,
    Kendal
    LA9 7RL

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