Business owner at a desk reviewing financial documents

Financial planning for business owners

Your business and your personal finances are more connected than you might think. We plan for both.

Financial planning for business

You’ve put everything into building your business. But when did you last stop and ask: is my money actually working as hard as I am? Are my profits structured in the most tax-efficient way? If something happened to me tomorrow, is the business protected?

For most business owners, financial planning keeps getting pushed to the bottom of the list. We understand that. Let us take it off your plate.

Business planning and personal planning are the same conversation.

One of the most common situations we see: a business owner who has done well, built something valuable, but whose personal financial plan is years behind the business. The profits are there. The tax efficiency isn’t. The protection isn’t. And there’s no clear plan for what comes next.

We work with business owners to bring all of it together. Sole traders, husband-and-wife operations, limited companies with growing teams. We look at the full picture and build a plan around your business and your life, not a template that could belong to anyone.

We also work closely with your accountant. Joined-up advice between your financial planner and your accountant makes a real difference. We make sure we’re pulling in the same direction.

Financial advisor meeting with a business owner to review their company finances

How we help you plan financially as a business owner

We look at your business and your personal finances together, because the two are inseparable. Everything we build is based on your income structure, your goals, and where you want to end up.

Our approach

The biggest wins usually come down to two things: tax efficiency and protection.

On the tax side, the opportunities are often significant, and most business owners miss them. Contributing to a pension through the business is one of the most effective ways to reduce corporation tax and draw profits efficiently. It builds personal wealth at the same time. We model this through cash flow planning so you can see the long-term impact, not just this tax year.

On the protection side, most businesses are more exposed than their owners realise. What happens if a key person dies or becomes seriously ill? Is there a plan? These aren’t comfortable conversations, but they’re important ones.

Cash flow planning

We build a personal cash flow plan that incorporates your business: your income from it, how you draw that income, and what you want your financial life to look like when you eventually step back

Most business owners’ personal finances are tied directly to the business. How you pay yourself, when you plan to exit, what the business is worth. All of it feeds into your personal financial picture. We make sure that picture is complete.

Your cash flow plan is a live document, updated at every meeting. Because your circumstances change, and your plan should too.

How we can help

For your business:

  • Shareholder and partnership protection
  • Key person insurance
  • Relevant Life policies (tax-efficient life cover via the business)
  • Executive Income Protection
  • Group pensions and employee benefits
  • Corporate investment planning for surplus business funds
  • Debt protection

For you personally:

  • Cash flow planning that incorporates your business income and exit goals
  • Personal pension advice tailored to your requirements including corporation tax reduction through pension contributions
  • Drawing profits tax-efficiently through salary, dividends, and pension contributions
  • Corporation tax reduction through pension contributions
  • Business exit and succession planning
  • Personal protection alongside your business commitments
What you get
  • Cash flow planning report is personal finances only, not business.
  • A recommendation report detailing what we’re recommending, why, and any implications to be aware of
  • Clarity on how to draw income most tax-efficiently for your situation
  • Regular reviews including an annual suitability review to check you’re on track and adjusting where required with your dedicated financial advisor

Pensions: A pension is a long-term investment not normally accessible until 55 (57 from April 2028). The fund value may fluctuate and can go down, which would have an impact on the level of pension benefits available. Investments: Your capital is at risk. The value of your investment (and any income from them) can go down as well as up and you may not get back the full amount you invested. Protection: Life Assurance plans typically have no cash in value at any time and cover will cease at the end of term. If premiums stop, then cover will lapse.

Don't just take our word for it

Over 55 five-star Google reviews. Here's what our clients say.

"Mike and his team at Chameleon offer exceptional financial services. They have looked after my savings and investments since they were founded and I couldn’t be more delighted with the benefits that I’ve had from my investments. The whole team is friendly and their unique portal means and can keep check on things wherever I am in the world. If you need financial advise, look no further than this company."
Fiona Berry
"Recently had guidance from Adam Farnworth on best ways to maximise a work place pension and Stocks/Shares ISA advice. Everything is always very professional and thorough. Very much recommend anyone thinking of reaching out to Chameleon to do so"
Mark
"We’ve had a great experience with Mike and his team (Chris & Jacob) at Chameleon Financial Planning. They helped my wife and me get a much clearer understanding of our financial position, retirement plans, and pension outlook. The advice was personal, tailored, and friendly, with everything explained clearly and without unnecessary jargon. Any complex terms were broken down so we could easily understand them. Highly recommend their service."
Dave Coventry
"​I couldn't be happier with the service I've received from Chameleon Financial Planning. From my very first meeting, they took the time to truly understand my financial goals and concerns. They are professional, knowledgeable, and genuinely care about their clients' well-being. ​The advice they've given me has been clear and easy to understand. They've helped me navigate some complex decisions with confidence. ​I highly recommend Chameleon to anyone looking for expert, trustworthy, and friendly financial guidance. They've exceeded all my expectations."
Adrian May
"Mike helped us with our life insurance when we bought our home! He was great explaining everything and ensuring we had the correct level of cover for what we needed! Really appreciate how responsive the team are and how everything was explained clearly! Highly recommend to anyone who needs sound financial advice!"
Blanche-Freda Duffy
"Adam has been brilliant at helping me set up my private pension. Highly recommend the company for any help with your finances."
Jonny Harper
"Great experience with Chameleon Financial Planning Ltd. Adam was professional, honest, and very supportive. He gave clear advice with no pressure to sign up or pay fees, which I really appreciated. Highly recommend!"
Tracey Hunter-Isherwood
"Mike Lovell of Chameleon Financial Planning was recommended to our company to provide appropriate financial advice for our business and personal requirements. This has been proven to be a highly satisfactory arrangement for all concerned employees. Chameleon provide pension information in a comprehensive, clear and informative manner. We would definitely recommend Mike Lovell and his team for all financial and pension guidance."
Jeff Wilson

How we work with you

Here's exactly what working with us looks like.

Discovery

We meet to understand your situation, your current financial position, your goals, and your attitude to risk. We explain our services and how we charge. This stage is always at our expense.

 

Strategy

Once we have everything we need, we build your bespoke financial strategy. This includes a lifetime cash flow model of your estate to build give you a clear picture of your financial future, year by year.

 

Recommendations

We arrange a meeting to present our recommendations in detail. We treat every client as we would our own family, explaining everything in plain English.

 

Track

Once recommendations are in place, we set you up on your Personal Financial Portal (MyPFP) so you can see your financial picture at any time or provide you with your Personal Financial Folder (PFF).

 

Review

We meet regularly to review your plan, check you’re on track, and make adjustments as your life or circumstances change.

 

You’ll work with one advisor, who knows your business and your personal finances.

Running a business means your finances are more complex than most. Your advisor needs to understand the business side and the personal side, and how the two affect each other. At Chameleon, you work with the same person throughout. They’ll know your business structure, your income, your goals, and your plans for the future. When things change, they’ll already have the context to help you respond.

Independent financial advisor meeting with a business client at Chameleon Financial Planning's Thornton-Cleveleys office

Contact us

Get in touch

Whether you have a specific goal in mind or just want to understand your options, we're happy to have a conversation. Get in touch and we'll arrange a free, no-obligation Discovery meeting at a time that suits you.

Reach out to us:

  • Thornton-Cleveleys (Head Office)

  • Address

    Unit 5A Marsh Mill Village,
    Fleetwood Rd North,
    Thornton-Cleveleys,
    FY5 4JZ

  • Kendal

  • Address

    Murley Moss Business Park,
    Oxenholme Rd,
    Kendal
    LA9 7RL

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